Candace MacDonaldDirector, Concept Strategies, af&co.

Candace leads the Concept Strategies team at af&co., an innovative restaurant and hospitality consulting firm, headquartered in San Francisco with clients across the country. In this role, she works with celebrity chefs, restaurateurs, hotels and other companies to develop, launch and refine new restaurants and culinary experiences. The team has developed brand strategy for a range of clients from billion dollar corporations to small, owner-operated properties to Silicon Valley start-ups.

Candace’s broad experience includes four star fine dining restaurants as well as casual family-friendly restaurants. (With five kids, family-friendly is an area of expertise!) She also leads the development of af&co,’s highly regarded annual trend report. Prior to her current role, she was Marketing & Sponsorships Supervisor for Eat Drink SF, San Francisco’s Food and Wine festival, supervising marketing, public relations, programming and sponsorships. Candace holds a B.S. in Communications from Northwestern University and an M.S in Integrated Marketing Communications from Northwestern University’s Medill School.